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AAF Certified AI Marketing Specialist (AAF-AM)

The AAF Certified AI Marketing Specialist credential (AAF-AM) teaches working marketers how to rebuild the full marketing function around AI: audience research, brand positioning, content strategy and production, SEO, social, paid advertising, email and lifecycle, campaign launches, analytics, sales handoff, reputation management and retention. It also covers the AAF governance lens for public-facing AI output, so speed never costs you the brand. 60-question online exam, 70% to pass. Launch price ₹2,542 + 18% GST (₹2,999 all-in) for the first 3 months.

What AAF-AM covers

AI applied to every stage of a real marketing function.

  • The 13-stage AI-powered marketing lifecycle end to end
  • Prompt craft for research, brand voice, content, ads, email and reporting
  • The AI marketing toolkit: research, copy, video, social, SEO, paid and analytics
  • Eight industry case studies across DTC, B2B software, hospitality, nonprofit, real estate, fashion, subscription and financial services
  • AAF values, roles, ceremonies and the Review Gate for public-facing AI output
  • Trust Score, AI Error Rate, Override Rate and the 30-day habit plan

Exam format

Fully online with anti-cheat controls.

  • 60 randomised questions, timed at 90 minutes
  • 70% pass mark, 5 attempts, 2 months access
  • Full answer review with explanations
  • Verifiable certificate with a permanent public verification URL

Frequently asked questions

Who is the AI Marketing Specialist certification for?

Marketing managers and executives, brand and content leads, social, SEO, paid and email specialists, agency account managers, founders running their own marketing and freelance marketers. No technical background is required.

How much does the AI Marketing Specialist certification cost?

The launch price is ₹2,542 plus 18% GST, which is ₹2,999 all-in, for the first 3 months. It then moves to the standard ₹7,999 plus 18% GST. The fee includes the 25-module study guide, the 60-question exam, 5 attempts and 2 months of access. Purchases are 100% non-refundable.

Do I need another AAF certification first?

No. The governance modules teach the AAF vocabulary from scratch, so AAF-AM can be your first AgileAiPro credential.